We use necessary cookies to make our site work. We also set analytics cookies that help us make improvements by measuring how yo use the site.

Jump to content
Sos logo small

Tech startup investment: 6 Green Flags Investors Look for in a Tech Startup

Starting any new business is a challenging and intense experience. The risks are often high, and there is no promise of success or rewards for all your hard work. The failure rate for a new business is ~90%.

Download E-Guide

There are many reasons why start-ups can fail:

  • Money running out,
  • Picking the wrong market,
  • Lack of research,
  • Partnering with the wrong management team,
  • And many more…

That being the case, in tech start-ups, entrepreneurs are often experts in their field. This can reduce the risk of failure by knowing your product, understanding the barriers to entry, and intuitively identifying with your markets.

With the right foundations in place, finding the appetite for a tech start-up investment shouldn’t be too difficult. Your chances of attracting the investment, ahead of other start-ups who also want that funding, are increased if you can make yourself noticed.

The very best of successful start-ups all share certain, general characteristics. These investment ‘green flags’ will be explored in detail in our latest e-guide By focussing on these you can get the funding you need to start your growth journey…and beyond! Download now.

Join 5,000 other founders

Get our monthly startup roundup via email, featuring guides, podcasts and resources.

SOS logo 1

Educational content just for startups. As a member, you’ll get unlimited access to an extensive range of guides, blogs and advice to help you run and grow your business.